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Ashley Madison - Next Gen

Conceptual ideas around sections of the Ashley Madison dating service. Purely an exploration exercise.

Agency:

– –

Role:

UX, UI

Date:

December, 2016

Grouped Sections by User Behaviour

Create simple and clear areas of actions or activities. This helps improve focus and experience through repeated actions. Chat, Browse, Self were our core pillars to the experience. Pairing this with gamification on interactions are what create the hooks that bring back users frequently.
User Validation

Playful micro-interactions

One playful way to browse for partners is to turn on a location search which would present the user with other Ashley Madison members. Click and drag the slider to increase of decrease the radius to see more options.

Conceptual Designs

UI, Visual Design

December, 2016