SCI: Service Corporation International
The objective was to enhance the design of website while including new features.
CBD Ecommerce Marketplace
Conceptual designs on a CBD Ecommerce store and brand.
Agency
Jason Xenarios
Role
Creative Strategy, UX, UI
Date
November 2019
Creative Strategy
This exercise was truly from the ground up. I first selected which market and demographic the store would live in. Next I created logo and branding guidelines which led into design ideas around possible websites or digital ads.
Shopify Ecommerce Website
Taking the exercise further I selected a Shopify theme to base designs off of then started to design out the Ecomm related pages.
PRODUCT DETAILS
Convention & User Expectation
When designing the product details page I mixed expected usability with newer Ecommerce features like Sezzle payment. I also incorporated a lot of elements which during my research I found helped build buyer trust.
Assisting the user through this experience improves the contract handling experience.
LIFESTYLE IMAGERY
People tell the story
Happiness and Relief
Using imagery of people, in the demographic, showing emotions of joy was the approach for photography. In some instances we do need to show the CBD oil being applied so a tasteful image like this would be used to show this.
