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Jason Xenarios

McDonald’s Salad Launch

  • Client: McDonald's
  • Skill Set: Motion Design, 3D

Salad Launch - Animated flyover

An animated flyover ad that ran during the breakfast hours to draw customers back in to McDonald’s during lunch to try a new salad.

Salad Launch - takeover

A takeover ad used to reboot McDonald’s salad offering. New and exciting ingredients, like baby kale and pita chips, were shot and the footage was used to pique customers’ interest.

Conceptual work presented.