Salad Launch - Animated flyover
An animated flyover ad that ran during the breakfast hours to draw customers back in to McDonald’s during lunch to try a new salad.
Salad Launch - Animated flyover
Agency
McDonald's
Role
Motion Design, 3D
Date
2019 - 2020
Salad Launch - takeover
A takeover ad used to reboot McDonald’s salad offering. New and exciting ingredients, like baby kale and pita chips, were shot and the footage was used to pique customers’ interest.
Gotengo is about Decoding Fashion for guys, and delivering them great style.
Gotengo partners with premium menswear brands from around the world to provide our customers with the great selection of quality options.
UX & UI SOLUTIONS
Make it functional, make it beautiful.
Supported use-casses and enhancements with practical solutions to maintain an easy-to-use and pleasing experience. The User Interface was to be clean and friendly with a sense of technology.
Digital Design Toolset: Sketch, InVision & Zeplin
3D MODELING
3D asset creation to support the requirement to be able to visualize body types.
Using DAZ Studio I was able to create the male figure and apply morphs to show toned, built, overweight and natural body types. I then moved the models to Cinema3D for lighting and rendering.
When embarking on this task we discovered many detailed male body 3d models to leverage but the challenge was we needed the models to be consistent from a visual point of view. More so, we envisioned a way to animate in realtime the changes to the body in the app. This is what led us to consider using DAZ Studio. This allowed us to have limitless morphs all on a consistent looking male model and animate these body morph from keyframe to keyframe.The rendering exercise was to get photorealistic quality. Setting up the model in a studio lighting environment was the best way to achieve. When we considered texturing we landed on using a clean, ceramic-like material.
