Campaign Animations
Part of the launch of Salads at McDonald's I was asked to create promotional ads for the menuboards. These animations would display over the menu for a few seconds to promote these salads.
Campaign Animations
Part of the launch of Salads at McDonald's I was asked to create promotional ads for the menuboards. These animations would display over the menu for a few seconds to promote these salads.
Agency
CDM
Role
Art Direction, Motion Design
Date
February 2016
Menu Takeover
A takeover ad used to reboot McDonald’s salad offering. New and exciting ingredients, like baby kale and pita chips, were shot and the footage was used to pique customers’ interest.
Animated Flyover
This animation type has a transparent background allowing you to still see the menu behind it. This animated element pops up in front of the menu to promote the Salads.
