Campaign Animations

Part of the launch of Salads at McDonald's I was asked to create promotional ads for the menuboards. These animations would display over the menu for a few seconds to promote these salads.

Campaign Animations

Part of the launch of Salads at McDonald's I was asked to create promotional ads for the menuboards. These animations would display over the menu for a few seconds to promote these salads.

Agency

CDM

Role

Art Direction, Motion Design

Date

February 2016

Menu Takeover

A takeover ad used to reboot McDonald’s salad offering. New and exciting ingredients, like baby kale and pita chips, were shot and the footage was used to pique customers’ interest.

Animated Flyover

This animation type has a transparent background allowing you to still see the menu behind it. This animated element pops up in front of the menu to promote the Salads.