MONOPOLY Campaign Edition
Each year McDonald’s conducts a MONOPOLY contest in all their restaurants across the country. During this the menu boards are transformed to reflect the MONOPOLY game board and game stickers.
MONOPOLY Campaign Edition.
Each year McDonald’s conducts a MONOPOLY contest in all their restaurants across the country. During this the menu boards are transformed to reflect the MONOPOLY game board and game stickers.
Agency
CDM
Role
Art Direction, Motion Design
Date
March 2016
Food-centric design with appetizing photography
What was once cluttered with text is now food-centric, featuring large, appetizing photography. When the approach was tested at few locations, McDonald’s were pleased to see positive results and implemented a national rollout of the new menu board design. This success led to additional McDonald’s menu board projects, including creating theme designs for different sales promotions. Feedback from owners has been extremely positive.
Marketing Content
Marketing through animated overlays and interrupts over the McDonald's menuboard.
Animated ads would appear in a few ways. One would be to interrupt the display with an 8 second animation about a campaign or a limited time item, another would be a fly-over which would only appear on parts of the menu as to not totally disrupt the display. The methods delivered high impact presentation of food quality or exciting offers and messages a static menu board cannot deliver.
McDonalds MONOPOLY Contest
WInners Celebrated
Store-level winning tracker
Collaborating with the dev team we were able to enhance the menu board experience by adding data-driven experiences across all the stores. Each store had a number of winner and we could display that number on the menuboard.
McDonalds MONOPOLY Contest
Realtime Game Inventory
Sticker quantities could be tracked by store and by item
Working with store locations we were able to have realtime stock of MONOPOLY packaging and have the menuboard respond to this disabling certain game pieces on the board.
