An animation used at the end of a Cineplex corporate video.

These 2 signs are 3D modeled in Cinema4D then using GI and the physical renderer to achieve photorealistic results. I explored some other approaches, one was a small variant of the final but it had a sign board similar to ones we grew up with and the other concept was a different direction as a whole, trying to remain very neutral to all the brands.

Animation used at the end of a Cineplex corporate video.

These 2 signs are 3D modeled in Cinema4D then using GI and the physical renderer to achieve photorealistic results. I explored some other approaches, one was a small variant of the final but it had a sign board similar to ones we grew up with and the other concept was a different direction as a whole, trying to remain very neutral to all the brands.

Media

McDonald's

Role

Motion Design, 3D

Date

2016