Title missing here

Website created to showcase the latest LG TV and mobile products. The theme of “fusion” was carried throughout the experience. Users discover each product by exploring its technical features and how they relate to their lifestyle.

Title missing here

Website created to showcase the latest LG TV and mobile products. The theme of “fusion” was carried throughout the experience. Users discover each product by exploring its technical features and how they relate to their lifestyle.

Agency

- -

Role

UI, UX

Date

2019 - 2020

LG FUSION MICROSITE

LG hired Publicis to create a microsite that showcased 2 new cutting edge devices. one was the LG BL40 Chocolate phone which had touch screen and slide keyboard and they new SL90 Ulta Slim LED TV. Thinnest in market at the time.

LG SL90 LED TVSCANNED INTO A 3D MODEL

LG Provided us with SL90 in order to create a 1:1 true representation of the product in a 3D environment. We scanned the TV layer by layer, removing components and scanning all internal components. I received the file as 3D mesh with no textures. I was tasked to texture and light this model and the produce some animations for the microsite. 3D Studio MAX was used to texture and animate the TV. VRay lighting and rendering gave it that photo-realistic finish.

LG CHOCOLATE BL40 MOBILE PHONE SCANNED INTO A 3D MODEL

The BL40 wasnt available in Canada yet but was rleased in the UK at the time. We hired a studio to scan the etxernal and internal componenets of the BL40 Phone. ONce we received the Mesh I was tasked to texture and light this model and the produce some animations for the microsite. 3D Studio MAX was used to texture and animate the TV. VRay lgihting and rendering gave it that photorealistic finish.

UX & UI SOLUTIONS

Make it functional, make it beautiful.

Supported use-casses and enhancements with practical solutions to maintain an easy-to-use and pleasing experience. The User Interface was to be clean and friendly with a sense of technology.

Digital Design Toolset: Sketch, InVision & Zeplin

3D MODELING

3D asset creation to support the requirement to be able to visualize body types.

Using DAZ Studio I was able to create the male figure and apply morphs to show toned, built, overweight and natural body types. I then moved the models to Cinema3D for lighting and rendering.

When embarking on this task we discovered many detailed male body 3d models to leverage but the challenge was we needed the models to be consistent from a visual point of view. More so, we envisioned a way to animate in realtime the changes to the body in the app. This is what led us to consider using DAZ Studio. This allowed us to have limitless morphs all on a consistent looking male model and animate these body morph from keyframe to keyframe.The rendering exercise was to get photorealistic quality. Setting up the model in a studio lighting environment was the best way to achieve. When we considered texturing we landed on using a clean, ceramic-like material.

Interested in working together?

email: jason@jasonx.ca | Site Map

Interested in working together?

email: jason@jasonx.ca | Site Map

Interested in working together?

email: jason@jasonx.ca | Site Map

Interested in working together?

email: jason@jasonx.ca | Site Map
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Interested in working together?

email: jason@jasonx.ca | Site Map

Interested in working together?

email: jason@jasonx.ca | Site Map

Interested in working together?

email: jason@jasonx.ca | Site Map

Interested in working together?

email: jason@jasonx.ca | Site Map
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