Brand identity and website design for a gaming tournament. Collaborated with 343 Studios to offer Halo 4 gamers a leaderboard tournament, complete with epic prizes.

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A GAMING TOURNAMENT

Brand identity and website design for a gaming tournament. Collaborated with 343 Studios to offer Halo 4 gamers a leaderboard tournament, complete with epic prizes.

Agency

- -

Role

UI, UX

Date

2019 - 2020

TOURNAMENT WEBSITE WITH LIVE LEADERBOARDS AND CHALLENGES

This site was the point of all information for this tournament. It had the contest entry user flow, pages on the prizing, a leaderboard that was updated daily. There were daily challenge leaderboard we updated and facilitated, there were also weekly tournaments all feeding into a final bracket tournament live at PAX.

FACEBOOKPOSTS & STORY SUPPORT

We posted about the evemt from teaser to the final winners. We followed the event every step of the way and posted relavent details to help suppot the Virgin Gaming brand.

UX & UI SOLUTIONS

EMAIL SUPPORT

A registration email was sent to you to confirm you email, gamer ID and entry into the tournament. The email was fashioned to look like a military enrollment notice to extend the personality of the tournament and the feeling of being called to action.

Digital Design Toolset: Sketch, InVision & Zeplin

3D MODELING

3D asset creation to support the requirement to be able to visualize body types.

Using DAZ Studio I was able to create the male figure and apply morphs to show toned, built, overweight and natural body types. I then moved the models to Cinema3D for lighting and rendering.

When embarking on this task we discovered many detailed male body 3d models to leverage but the challenge was we needed the models to be consistent from a visual point of view. More so, we envisioned a way to animate in realtime the changes to the body in the app. This is what led us to consider using DAZ Studio. This allowed us to have limitless morphs all on a consistent looking male model and animate these body morph from keyframe to keyframe.The rendering exercise was to get photorealistic quality. Setting up the model in a studio lighting environment was the best way to achieve. When we considered texturing we landed on using a clean, ceramic-like material.

Interested in working together?

email: jason@jasonx.ca | Site Map

Interested in working together?

email: jason@jasonx.ca | Site Map

Interested in working together?

email: jason@jasonx.ca | Site Map

Interested in working together?

email: jason@jasonx.ca | Site Map
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Interested in working together?

email: jason@jasonx.ca | Site Map

Interested in working together?

email: jason@jasonx.ca | Site Map

Interested in working together?

email: jason@jasonx.ca | Site Map

Interested in working together?

email: jason@jasonx.ca | Site Map
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