A GAMING TOURNAMENT

A new brand was created to spirit the events. I explored a few concepts at first and eventually came to land on the crest type logo using the EA Sports medallion and fonts. Below are some of the logo concepts that were in the early stages.

A gaming tournament

A new brand was created to spirit the events. I explored a few concepts at first and eventually came to land on the crest type logo using the EA Sports medallion and fonts. Below are some of the logo concepts that were in the early stages.

Agency

- -

Role

UI, UX

Date

2012

MARKETING ELEMENTS
CHALLENGE SERIES 2012

Affiliate Banners
PlayStation.ca Homepage banners
TSN and other media buys for Flash Banners
Microsite giving details about the event
Social media updates and creative posts
Twitter and Facebook skins
Lanyards
Event environmental banners
In-console advertising
In-game advertising on billboards, rinkboards
Over-sized cheques

LIVE FINALS IN NEW YORK AT TERMINAL 5

Helped support event with digital signange, print elements. Website was built for the event details.

UX & UI SOLUTIONS

Make it functional, make it beautiful.

Supported use-casses and enhancements with practical solutions to maintain an easy-to-use and pleasing experience. The User Interface was to be clean and friendly with a sense of technology.

Digital Design Toolset: Sketch, InVision & Zeplin

3D MODELING

3D asset creation to support the requirement to be able to visualize body types.

Using DAZ Studio I was able to create the male figure and apply morphs to show toned, built, overweight and natural body types. I then moved the models to Cinema3D for lighting and rendering.

When embarking on this task we discovered many detailed male body 3d models to leverage but the challenge was we needed the models to be consistent from a visual point of view. More so, we envisioned a way to animate in realtime the changes to the body in the app. This is what led us to consider using DAZ Studio. This allowed us to have limitless morphs all on a consistent looking male model and animate these body morph from keyframe to keyframe.

The rendering exercise was to get photorealistic quality. Setting up the model in a studio lighting environment was the best way to achieve. When we considered texturing we landed on using a clean, ceramic-like material.

Interested in working together?

email: jason@jasonx.ca | Site Map

Interested in working together?

email: jason@jasonx.ca | Site Map

Interested in working together?

email: jason@jasonx.ca | Site Map

Interested in working together?

email: jason@jasonx.ca | Site Map
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Interested in working together?

email: jason@jasonx.ca | Site Map

Interested in working together?

email: jason@jasonx.ca | Site Map

Interested in working together?

email: jason@jasonx.ca | Site Map

Interested in working together?

email: jason@jasonx.ca | Site Map
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