Conceptual ideas around sections of the Ashley Madison dating service. Purely an exploration exercise.
Conceptual ideas around sections of the Ashley Madison dating service.
Agency
- -
Role
UI, Visual Design
Date
December, 2016
Clear the clutter, be playful.
Create simple and clear interactions or activities. This helps improve focus and experience through repeated actions. Chat, Browse, Profile were our core pillars to the experience. Pairing this with gamification are what create the hooks that keep users returning.
USER VALIDATION
Creating micro-interactions
One playful way to browse for partners is to turn on a location search which would present the user with other Ashley Madison members. Click and drag the slider to increase of decrease the radius to see more options. Press and hold on a profile picture to expand and explore more choices.
