Augmented Reality Contest
To celebrate Alexander Keith's 214th Birthday, over 17,000 Canadians signed his card. His card was revealed through augmented reality activated by the users webcam.
Agency
Publicis
Role
AR, 3D, Marketing
Date
October 2009
Staghead is the winner
Inside the cases of Alexander Keiths beer, customers would find a branded coaster with information on how to interact with the AR contest.
Birthday Card Experience
When the marker was brought into view a birthday card would reveal itself. Users could use their arrow keys to change pages and if they received the Staghead animation they would be one of the contest winners.
AUGMENTED REALITY
Integrated Campaign
Part of the larger campaign by Keiths to celebrate the 214th Birthday
In order to properly honour Alexander Keith’s 214th birthday on October 5, 2009 we needed to go big and that we did. We created a fully integrated program encouraging fans around Canada to sign the big guy’s birthday card.
AUGMENTED REALITY
Momentous Results
Resulted in our client at Alexander Keiths giving a hug to the lead Art Director at the time, true story.
It was a monumental success with results that far exceeded client online targets as it increased Facebook page views 1,749%, fan interaction 515% and fan registration 356% beating out giants Budweiser, Coors Light and Molson Canadian as the King of Beers on Facebook. We then invited users to come back on October 5th to find their own signature amongst the almost 20,000 other ones on a 3-dimensional, Augmented Reality version of the birthday card.
