Tell Your Story
Through Design Interaction Animation Branding Experience .

A creative partner to startups and new ventures with over 20 years of industry experience.

Previous Work

UX/UI Design

TD Mobile – Customer Experience

Connecting with TD customers directly from within the app creating seamless movement across lines of business.

Art Direction, UX/UI Design

EOD: Equipment Operation Data

Streamlined Data Management with Smart Editing and Validation.

UX/UI Design

Schlumberger: Envisioning

Seismic Processing Project Tool For Geoscientists and Engineers.

Art Direction, UX/UI Design

Delta Airlines: Crew App

Transcending possibilities. Shaping unprecedented experiences.

3D Modeling, Art Direction, Packaging, UX/UI Design, Website Design

Gotengo: Ecommerce AI

AI-Powered Technology Enables A Hyper-Personalized Gotengo Online Experience

Art Direction, UX/UI Design

Mend Together

Mend Together is a social platform designed to organize meaningful support for individuals facing cancer.

About me

Creative Professional

At the heart of my journey lies an unwavering passion for visual storytelling and a resolute dedication to crafting designs that resonate with the viewer. Through dedication and expertise, I aim to create compelling designs that not only captivate but also leave a meaningful, lasting impact.

What I do

My Capabilities

From envisioning your brand’s identity to crafting compelling logos and ➤ Packaging, I offer comprehensive services which encompass ➤ Art Direction, ➤ Brand Guidelines, ➤ Logo & Trademark and ➤ Branding Identity solutions.

Animation & Motion Design

Pairing captivating visuals with seamless motion I believe that ➤ Animation can elevate brand experiences. It’s not just about creating ➤ Motion; it’s about connecting with audiences in meaningful ways, setting the stage for unforgettable brand journeys.

User Experience - UX

Crafting exceptional ➤ User Experiences is my mission. Rooted in ➤ Human-Centered Design and meticulous research, I focus on every detail of ➤ Experience Design and ➤ Information Architecture. From cultivating engaging interactions to delivering seamless experiences, my approach ensures every ➤ User Journey is intuitive and impactful.

Visual Design - UI

Visual design and ➤ UI are my forte, driven by solid design principles. With a focus on ➤ Brand Identity and ➤ User Interface Design, I create captivating experiences. Through artful direction and meticulous attention to detail, I deliver cohesive designs that embody your brand essence.

Client Engagements

Professional experience with various clients since 1999. Hover to see some of the work.

2020+

Daedalus Group

Founder

Awumba

Agency

UI / UX Consulting, Branding

Website design and development using Webflow. UI/UX Design Consulting.

C4Workx

Agency

UI / UX Consulting, Branding

Startup with founders, new business pitches, creative team management. UI/UX, 3D Modeling, Creative Direction.

Ocean Ball

Fund Raising

UI / UX, Branding

Landing page, fundraising, ticket sales to event

Sky of TIdes

Gaming Industry

UI / UX, Motion

In game UI, motion graphics

Ana Health

Womens Health, Wellness, Fertility Tracking

UI / UX, Motion

Mobile application design & animations. New business pitch material.

HELIOS

Off-grid Glamping

Art Direction, UI / UX

Website Design Concept

Entheosense

Clinical

Branding

Psychedelics produce an altered state of consciousness in users that is extremely powerful and rich in therapeutic benefits.

Hiro Pickleballs

Sports, Ecommerce

UI / UX

Pickleball creator & manufacturer.

GoTengo

Ecommerce

UI / UX

Mens Fashion experience using Machine Learning to suggest clothes that are meant for you and your body type.

LOBOS 1707

Lifestyle Brand

Apparel

Showing Hat and Bandana design ideas for LOBOS 1707 apparel.

Rainbow Six Tournament

Video Game

Web Design, UI/UX

Gaming Tournament landing page.

2019

WDJ

Experience & Design Director

4310 Rathburn Rd E,
Mississauga, ON

PlayVIG

Video Games

UI / UX

Concept for PlayVIG experience

Green House Seed Company

Cannabis

Art Direction

Decks and sales materials

Ten Peaks

Cannabis, Ecommerce

Art Direction, UI / UX

Website design concept

District Edibles

Cannabis

Art Direction, Package Design

Packaging design explorations

Cannabis

3D Modeling

Sketched and modelled display units for instore cannabis sales

Openvape

Cannabis

Art Direction, UI / UX, Ecommerce, 3D Modeling

3D vape assets created and used for visuals in marketing assets

Loilpoints

Customer Loyalty Program

Art Direction, UI / UX

UI / UX for mobile app to collect and redeem points. CRM through direct mail designs

BAKKED

Cannabis

Art Direction, UI / UX, 3D Modeling & Animation

3D asset created of the Bakked Gyro device. 3D animations created for motion concepts

SLANG Worldwide

Cannabis

Art Direction, UI / UX

Brand Guide, Website design and development

Firefly

Cannabis

Brand Guide, Ecommerce

Brand guide created and defined

The CBD Store

Cannabis

Art Direction, UI / UX, Ecommerce, Brand Guide

New brand and brand guide

2017

Avanade Inc.

Associate Creative Director,
Experience & Design Manager

200 Wellington Street W. 10th Fl.
Toronto, ON

TD Canada Trust

Banking

UI / UX

TD Mobile App - Customer Experience. TD Wealth - Recurring Investments

Metrolinx

Public Transit, Government

UI / UX

Government agency – Transportation. Giving better control and fail-safe workflow to an otherwise manual method of managing console data.

Schlumberger

Oil & Gas: Seismic Processing

UI / UX Consultant

Project Management - Aspen, Flow

Schlumberger

Oil & Gas: Seismic Processing

UI / UX Consultant

Module Builder - DaVinci

Delta Air Lines, Inc.

Air Crew & Staff

UI / UX Consultant

Mobile App for Delta Crew

New York City Department of Education

Education

UI / UX Consultant

Web App - Curriculum Portal

Service Corporation International

Deathcare

UI / UX Consultant

Beacon App, HMIS InSCIder, Beacon Pay App, HMIS+, HMIS Forms Framework

2016

Symbility Intersect

Senior Product Designer

106 Front St E #301 Toronto, ON

DubCandy

Ecommerce Videos

UI / UX

Mobile App - Monetized Shopable Video Content

Ashley Madison

Online Dating

UI / UX

Mobile App Experience

2014

Cineplex Digital Networks

Art Director

489 Queen St E Toronto, ON

McDonald’s

QSR - Food & Beverage

Art Direction, UI / UX, Motion Design

Dine-in Digital Menuboard - Core design & Promotional Campaigns solutions

Dairy Queen

QSR - Food & Beverage

Art Direction, Motion Design

Dine-in Digital Menuboard - Promotional Campaigns.

Potbelly Restaurant

QSR - Food & Beverage

UI / UX

Dine-in Digital Menuboard - Core Menuboard Design Solution.

2010

Virgin Gaming

Creative Director

720 King St W Toronto, ON

Virgin Gaming

Video Games, Wagering /Gambling

Art Direction, UI / UX, Motion Design, Event Activation, Front-end Website Development

Creative Team Lead, Resource & Project Management, Art Direction, Ad Campaign, Partners & Affiliate Program, Subscription Program all supporting Virgin Gaming.

2009

Publicis Groupe – Modem

Digital Art Director

111 Queen St E Suite 200, Toronto, ON

Indigo Books

Retail

Art Direction

KOBO eReader Launch in Canada. PLUM Rewards launch. Holiday Gift Selector UI/UX.

LG Electronics

Home Appliance

Graphic Design, UI/UX

LG Fridge Landing Page

LG Electronics

Retail - Mobile Phone

Graphic Design, UI/UX

Gelaskins for LG Phones

LG Electronics

Home Entertainment, Mobile Communications

3D Modeling & Animation

Bl40 LG Chocolate Mobile Phone SL90 - LED Television

CIBC

Banking

Digital Ad Campaigns

Chequings & Savings Accounts. Newcomers Accounts. RRSP Savings Accounts. Digital Ads.

2007

Segal Communications

Intermediate Graphic Designer

207 Queens Quay W Suite 141, 4th Fl. Toronto, ON

Sony PlayStation

Video Games

Flash Animation & Development, UI/UX, Graphic Design

Microsites, Print Ads, Digital Banners, Facebook Pages

DreamWorks

Arts & Entertainment

Graphic Design, UI/UX, Front-end development

Shrek II Promotional Content Creation - Microsites, Ad Campaigns, Promotions

2005

Giant Leap

Co-founder, Art Director

374 Harvie Ave, Toronto, ON